The Challenge

FIS, a major financial services platform company, was incubating new startups its corporate venture studio. I was tasked with leading innovation processes for a startup-pod focused in the crypto space. We aimed to help our target customers (confidential) to invest in cryptocurrency. Over 80% of our target users were currently uninvested in digital assets; we learned that many foresaw crypto as the future, but lacked the tools to invest.

The Result

I designed & facilitated the innovation work stream for our cross-functional team. We discovered 2 new products, and in our validation testing we learned that 85% of users said they would buy one of our solutions. Users predicted that our solutions would reduce risk in their firms by 36% and result in 50% cost savings.

My Role & Impact

As the Innovation & Design Thinking Lead, I crafted and drove the innovation process, from setting project milestones and collaborating on artefacts, to defining best practices and decisioning frameworks.

My key contributions:

1. Designing a journey map template to help us choose a problem in a data-driven way

2. Creating a research plan / learning goals that guided our test-and-learn strategy.

3. Leading the team to set customer benefits and metrics for each validation test, to ensure we were getting measurable data around our solutions’ success.

These concepts were recognized by other strategists and leadership as key tools in creating clarity and confidence in our innovation process.