Sarah Ajani-Johnson
Sr. Product Strategist / Innovation Lead
Hmm, that’s buzzword-y.
So, what do you do, exactly?”
I help companies leverage human insights to deliver transformational customer experiences.
Through strategic user research and human-centered design facilitation, I guide cross-functional teams to discover & test new business ideas at the intersection of human needs, business strategy, and tech/org capability.
I’ve worked with:
![intuit logo.png](https://images.squarespace-cdn.com/content/v1/6302b0eb1ce871273c7debd1/89f6f233-91af-4878-827b-a55c91d3d0c4/intuit+logo.png)
![capital one logo.png](https://images.squarespace-cdn.com/content/v1/6302b0eb1ce871273c7debd1/19aad971-4dfa-4056-ad4b-ec2070b7ed96/capital+one+logo.png)
![chicos fas logo.png](https://images.squarespace-cdn.com/content/v1/6302b0eb1ce871273c7debd1/b9908f85-107a-4e5f-978b-59c339bf7ea0/chicos+fas+logo.png)
![forbes ignite logo.png](https://images.squarespace-cdn.com/content/v1/6302b0eb1ce871273c7debd1/210de3a5-b704-45fe-8c51-71d7dc06a49a/forbes+ignite+logo.png)
![fis logo web portfolio.png](https://images.squarespace-cdn.com/content/v1/6302b0eb1ce871273c7debd1/0c650245-4808-4e98-8102-0cc720d53cdf/fis+logo+web+portfolio.png)
![pb logo web portfolio.png](https://images.squarespace-cdn.com/content/v1/6302b0eb1ce871273c7debd1/c9c9e8ad-c0ed-460b-a6f6-fdca7fbc8d25/pb+logo+web+portfolio.png)
![tsc logo web portfolio.png](https://images.squarespace-cdn.com/content/v1/6302b0eb1ce871273c7debd1/0ad3e76b-0633-46ce-a509-961149325cc2/tsc+logo+web+portfolio.png)
![shams group logo.png](https://images.squarespace-cdn.com/content/v1/6302b0eb1ce871273c7debd1/30f01007-e0d5-43c7-b4c6-948b81fb6799/shams+group+logo.png)
![greenhouse logo.png](https://images.squarespace-cdn.com/content/v1/6302b0eb1ce871273c7debd1/7137bd65-b99e-4017-905f-5f2e8a029b94/greenhouse+logo.png)
![cochran logo web portfolio.png](https://images.squarespace-cdn.com/content/v1/6302b0eb1ce871273c7debd1/6757705b-a31e-4af4-a93b-4352b8ecc56a/cochran+logo+web+portfolio.png)
![arcbest logo.png](https://images.squarespace-cdn.com/content/v1/6302b0eb1ce871273c7debd1/8853da2b-8eb0-42e2-bec8-225660b0adac/arcbest+logo.png)
![stanley logo.png](https://images.squarespace-cdn.com/content/v1/6302b0eb1ce871273c7debd1/7bb19774-ec51-4955-96b8-c3b43f0fb3c3/stanley+logo.png)
I create clarity and instill confidence.
I specialize in crafting and leading the new product discovery process. Through customized workshop design and facilitation, I rally cross-functional teams to identify the most compelling solutions to the most strategic problems. This helps teams to find product-market fit faster, and de-risk new initiatives.
Looking for a resume?
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A degree in psychology + 12 years’ experience in creating, executing, and articulating user research.
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9 years’ experience: first as a product manager leading cross-functional teams, and then as an innovation consultant.
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6 years’ experience at Intuit, Capital One, and consulting with 10+ clients at The Sprint Creative.
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8 years’ experience crafting and executing discovery processes.